Modernise Chaumet's image in Japan and win over a younger audience by organising 'The Worlds of Chaumet' exhibition in Tokyo.

• Find a director with a humorous tone that breaks the traditional codes of high jewellery. Curation work.
• Secure and manage a shoot in the Paris region with priceless collection pieces.
• Set up a digital campaign (one main film and 3 teasers), as well as influencer testimonial filming at the opening night, and an eight-episode social media video series.

The museum hosting the exhibition recorded record visitor numbers. Chaumet's Instagram account gained 20,000 new followers after the campaign.