Chloé
Photographer: MEL BLESThe challenge
Embody an 'effortless chic' positioning through a strong photo campaign. Showcase the season's new pieces while remaining true to the brand's DNA: femininity, freedom and lightness.
The approach
- Coordinate and produce all the artistic talents within the Image Department of Chloé.
- Oversee the entire visual production chain: brief, shoot, retouching and delivery to channels.
- Negotiate production quotes while guaranteeing a high level of execution.
The results
Wide coverage in the international specialist press (Rude Magazine, Vogue).