La Petite Office

Chloé

Photographer: MEL BLES

The challenge

Embody an 'effortless chic' positioning through a strong photo campaign. Showcase the season's new pieces while remaining true to the brand's DNA: femininity, freedom and lightness.

The approach

  • Coordinate and produce all the artistic talents within the Image Department of Chloé.
  • Oversee the entire visual production chain: brief, shoot, retouching and delivery to channels.
  • Negotiate production quotes while guaranteeing a high level of execution.

The results

Wide coverage in the international specialist press (Rude Magazine, Vogue).