Reveal that a single football match generates 12 tonnes of CO2. Convince sports event organisers to take action.

• Orchestrate all stages of production and post-production for the TV, digital and print campaign.
• Support the agency in selecting a sound supplier to maintain the quality of execution.
• Secure the legal scope for exploitation of the TV and digital film.

The film was activated during the PSG–OM match on Prime Video, alongside an activation campaign (630,000 views in under 12 hours)
Gold at the Grand Prix Stratégie du Sport 2023.