Givenchy
AGENCY: EXHBITION HOUSE of PRODUCTION: DIVISION GLOBAL DIRECTOR: AXEL MORINThe challenge
Launch the Givenchy Prisme Libre & Color Serum Primer products as an extension of Sarah Burton's collection.
The approach
- Coordinate and work with all the associated talents and teams of the House.
- Propose decoupling (production and post-production) to achieve savings of nearly 20% compared to the initial quotes received.
- Centralise decisions and act as the single point of contact for all stakeholders, ensuring best-in-class execution at the best cost.
- Implement a constrained post-production workflow and reduce decision-making time to stay within the budget framework.
The results
Production of 150 digital assets in a single day of shooting.