La Petite Office

Cadum

AGENCY: ROMANCE HOUSE OF PRODUCTION: WANDA PRODUCTIONS DIRECTOR: MARTIN KALINA Photographer: JULIEN BON

The challenge

Breathe new life into a heritage brand and establish a genuine content production strategy (film, digital and print).

The approach

  • Establish a production ecosystem by pooling print, video and digital shoots at a single location.
  • Rationalise production costs by securing an additional shooting day (choosing to shoot in an Eastern European country with controlled production costs) and increasing the number of delivered assets by 50%.
  • Coordinate all suppliers (Advertiser, production and post-production houses, sound studio) to prevent information loss.

The results

Gold at the Effie Awards 2025
3rd Prize at the Club des DA 2025 — Films & Entertainment Communication category