Introduce Moniwan, an online savings specialist (subsidiary of the La Française group), to the general public in a financial sector perceived as austere.

• Produce a film entirely in 3D for a 100% digital deployment (My TF1 catch-up, TV Orange, My Canal, YouTube…).
• Support the agency's creative and account teams as well as the brand through every stage of production of a fully post-produced film (validation of designs, sets, line tests, etc.).
• Synchronise a music track upfront, negotiate rights with rights holders. Oversee the contractualisation phase.
• Secure a legal framework for the agency and the brand: production agreements.

A standout campaign in the savings sector, differentiating against established players. Strong memorability thanks to the cultural reference drawn from 'The Grasshopper and the Ant'.