Recruit new consumers resistant to frozen food products and support the retailer's growth plan. Implementation of the new brand platform: 'Pour le bon et le meilleur'.

• Drive and coordinate a 360° campaign encompassing a TV film, digital, radio, outdoor advertising and in-store activation, while maintaining the campaign's artistic consistency.
• Produce an animated sequence (manga) within the film, handling the artistic side and securing the exploitation rights.
• Find a musical identity for all formats — an identity that has endured 4 years after the campaign's launch.

Effie Award 2023.
1.2 million new members joined the Picard & Nous loyalty programme, with 470,000 new card-holding customers recruited.