QOBUZ
The challenge
Create a brand platform, 1 film to illustrate it, 10 visuals and 4 radio spots in 3 months. Direct collaboration with the Advertiser.
The approach
- Surround ourselves with the best talents (Creative Director, Art Director, print and film producer…) to meet the client's brief and create a 360° campaign within a tight validation timeframe. Mobilisation of an expert network.
- Create, produce and execute a multichannel campaign in three months while maintaining the required level of craft.
- Reduce design and production budgets by over 50% compared to a traditional agency service.
- Oversee all stages: production, post-production (film, print, radio) through to delivery of masters to national media outlets.
The results
A multichannel campaign delivered in 3 months (print, cinema, radio and digital assets) at half the standard production cost.