Stand out in a market saturated with traditional Christmas campaigns. Reposition culture as the ideal gift versus ephemeral gadgets, drawing on a lasting and timeless value.

• Find the emerging talent (@Patagraph) to create this campaign entirely in stop motion. Marry the 'handcraft' approach with the message being conveyed.
• Oversee all stages of fabrication: character modelling, set design, costume design, and accompany the shoot and post-production stages.
• Work with a composer (@Fabien Nataf) and a foley artist from the film industry to create the film's soundtrack.

Gold at the Deauville Green Awards — Sustainable Consumption category (2022)
Finalist at the Cannes Corporate Media & TV Awards (2022)
Shortlist at the Club des Directeurs Artistiques (2022)