Reclaim the position of leading men's ready-to-wear destination in France with a new brand territory.

• Reduce production budgets by nearly 20% compared to the initial budget and negotiate neighbouring rights upfront for worldwide distribution of the campaign.
• Source an emerging talent to direct the campaign. Curation work.
• Coordinate a video/print/digital shoot to ensure artistic consistency across the entire ecosystem.
• Propose a soundtrack with a new musical signature, the international artist Lizzo.

Reduced production timelines (4 months from brief to delivery of all assets) within an optimised economic framework.