LA FONDATION DES FEMMES
AGENCY: LES GROS MOTS HOUSE OF PRODUCTION: DIVINE DIRECTOR: EMMA BRANDERHOSTThe challenge
Provide skills-based patronage for a major cause and raise funds in a context of declining public budgets.
The approach
- Find a production partner to support the initiative within a limited budget while maintaining a high level of craft.
- Mobilise a network of talents to bring together the most qualified skills (stylist, set designer, director of photography…)
- Oversee the entire production process through to delivery to broadcasters.
- Negotiate free airtime in all Pathé cinemas across France.
The results
Donations to the Fondation des Femmes increased by 50% between December 2024 and December 2025.