La Petite Office

LA FONDATION DES FEMMES

AGENCY: LES GROS MOTS HOUSE OF PRODUCTION: DIVINE DIRECTOR: EMMA BRANDERHOST

The challenge

Provide skills-based patronage for a major cause and raise funds in a context of declining public budgets.

The approach

  • Find a production partner to support the initiative within a limited budget while maintaining a high level of craft.
  • Mobilise a network of talents to bring together the most qualified skills (stylist, set designer, director of photography…)
  • Oversee the entire production process through to delivery to broadcasters.
  • Negotiate free airtime in all Pathé cinemas across France.

The results

Donations to the Fondation des Femmes increased by 50% between December 2024 and December 2025.