In a still-emerging market, raise awareness of the benefits of pet health insurance. Launch of the first large-scale national TV media plan.

• Orchestrate a director pitch in line with creative requirements and budget constraints.
• Oversee all production stages (pre-production, production and post-production) through to delivery of masters to TV channels (TF1, France TV, M6, C8, NRJ…)
• Source an emerging musical artist (Poppy Fusée) for an original sync, negotiate rights holders' contracts prior to broadcast. Creation of a PR event around the artist.

France's leading pet insurance provider, SantéVet has been recommended by 97% of the veterinary network since the campaign launch.
4,000 TV broadcasts, reaching 96% of 25–59 year-olds — driving accelerated brand awareness for SantéVet.