La Petite Office

INTERSPORT

AGENCY: MARYSTONE HOUSE OF PRODUCTION: BIG PRODUCTIONS DIRECTOR: JULIE NAVARRO

The challenge

Celebrate the brand's centenary, coinciding with the Paris 2024 Olympic Games, against a backdrop of declining sports participation among young people.

The approach

  • Conduct a feasibility study ahead of the director pitch in order to increase the allocated production budget and guarantee a high level of execution.
  • Select a talent (Julie Navarro) for her outstanding ability to direct children. Curation work.
  • Report to the cost-controller appointed by the clients and jointly arbitrate production decisions.
  • Secure the legal chain: drafting of actor contracts and production agreements.

The results

Bronze at the Club des Directeurs Artistiques 2024
Bronze at the Grand Prix Stratégies de communication d'engagement 2024