Make an iconic apple brand feel cool and relaxed among 25–49 year-olds in a context of declining fruit consumption. Deployment of a new European platform — "So juicy, so crunchy, so cool" — across 11 countries.

• Propose and honour the artistic universe of a talent with a strong DNA (Charlotte Abramow) in order to pool production costs (shoot in a single day for 2 films, 2 visuals).
• Coordinate video shoots, key visuals and behind-the-scenes content by sourcing local talents.
• Adapt this multi-format campaign (TV, outdoor, activation, point of sale) across 11 territories and negotiate all rights upfront (music, voice-over and actors).

Media coverage of the campaign (TF1, Les Echos…) in France and internationally.
N°1 Food Brand in the Ipsos BVA 2025 France advertising ranking. Top 10 across all categories among 1000 campaigns.