Bring to life the brand's new global positioning: "Unique Abilities". Support the agency in the production of audiovisual content for its first collaboration with the Mars group.

• Orchestrate a competitive pitch among international talents (directors and photographers) while conforming to the brand's processes.
• Optimise production budgets (20% saving compared to initial figures) by pooling shooting locations, talents and technical teams, and producing photography and video simultaneously.
• Ensure the artistic consistency of all produced assets.
• Deliver multiple digital assets, all formats, all platforms, in compliance with the standards of the various distribution territories.

The "Unique Abilities" campaign remains a reference for the brand, with strong engagement on YouTube and social media.