Reposition a new brand territory highlighting the optician's craft.

• Produce multiple formats by pooling shooting days: delivery of a brand film (TV Optics), a brand film (TV Audio), and their digital adaptations.
• Find a new aesthetic for the brand while respecting the creative brief; orchestration of a competitive pitch among different production houses. Budget negotiation.
• Oversee all stages of pre-production, production and post-production within the established budget framework.
• Negotiate the purchase of the music track ahead of the shoot, legal oversight and drafting of the contract with rights holders.

Optic 2000 voted Best Optician Network for 8 consecutive years.